3 Ways to Avoid Duplicate Content Penalties

Sep 24, 2013

Creating fresh content is not only a great way to display one’s expertise and knowledge by establishing subject matter expertise. Quality, unique content can also be noted by search engines, pointing to a status of relevance that speaks to readers and potential audience members and enhances their overall search experience. But while any business owners and marketers are well aware of the importance of unique content, creating such content can be more difficult than it seems. Many writers and content developers rely on other content they find on the Internet to spark new ideas that they can, then, expand upon or freshen in order to meet the needs and answer questions their target audience members may have. Though using other content across the web can be a great way to generate new ideas for one’s own site, avoiding duplicate content on one’s own site and as writers use such information can be difficult, unless a clear understanding of what duplicate content is and how to avoid it is present.

avoid duplicate content penalties

It May Not Be Created Content On-site

Although some issues with duplicate content may be a writer’s fault, duplicate content problems may also be tied to other writers using content off the site one manages and has developed. While it’s nearly impossible to control who uses and re-writes the content on one’s site, reaching out to other sites where duplicate content developed from one’s site have been identified and asking for links and sourcing can be helpful (though it will not alleviate the problem).

Know Where Duplicate Content Exists

It’s impossible to fix a problem with duplicate content if the source of the issue is not properly identified. By uncovering places where duplicate content may be an issue, those problems can be addressed and penalties may be avoided. Google analytics offer diagnostics that may help marketers and small business leader identify sources of duplicate content on a website, thus allowing the issue to be remedied before penalties can occur or as prevention of future penalties.

Source Ideas From Others

Expanding on the ideas of others is always a good way to show that a business stays informed about the issues and information presented in an industry. It’s not always possible to create brand new ideas that have never been touched on. But while one may be tempted to use other ideas on the web, when using information found on other websites, sourcing that information is vital to preventing signals identifying duplicate content to search engine bots. Instead, using such information, expanding on that information, adding one’s own take and ideas and sourcing and linking to the original article and website can help show audience members that one respects others in the industry and may also lend a hand to the credibility of information presented on one’s website.

By preventing duplicate content as one’s own information, articles, blog posts and web content is created and searching out potential issues that may already be intact, marketers and business owners may be able to avoid some of the issues associated with duplicate content, including penalties.