Will 2014 be the Year Mobile Passes Desktop Search?

Dec 31, 2013

Over the last few years, there has been growing interest in the battle between mobile and desktop search. As far back as 2007, research and analytic companies have been analyzing the growing trends in mobile search. As society becomes increasingly more dependent mobile devices, so does the way the people search for the information they need. Some predictions...

How to Increase Brand Awareness on Social Media

Dec 26, 2013

Social media is one of the best outlets for brand awareness most companies are missing out on. In fact, if you don’t have your company, business, name, service, or product on social media in some way, you will likely find it extremely difficult to be seen, heard or noticed. Without a way for fans followers and customers to like, tweet, follow, share and...

Social Media Changes in 2013

Dec 24, 2013

In 2013, the landscape of social media changed quite a bit. While some social media outlets changed more than others, the majority of the changes seemed to come down to algorithms, advertisements, and business changes. When Twitter went public on November 7, 2013, they saw their stock price soar to $50 a share, which is quite a hefty price tag for the first day...

How to Use Online Surveys as a Link Building Tool

Dec 20, 2013

Link building is one of the key components of SEO that must be accomplished in order for your website to obtain a higher search ranking on Google and other search engines. But the way in which you go about link building is just as important, if not more so, than linking in the first place. For instance, if you simply go to different blogs and leave comments...

Is Social Media the New Word of Mouth?

Dec 18, 2013

It has long been said that word of mouth is the best marketing you can get, and that’s still true. But word of mouth has changed as the way people communicate has changed, and in the digital age, it has been cited by many social media professionals that social media might just be the new word of mouth. With less and less people actually talking to each...

How to Use Twitter’s New Retargeting Tools on Mobile

Dec 12, 2013

Twitter has recently discussed a new remarketing effort it is launching in the near future. If you own a business, it’s beneficial for you to understand how this new retargeting effort works, and how you can use it to your advantage as a business owner. Essentially, Twitter is using this approach to attempt to take remarketing advertising to mobile...

How to Clean Up Your Yelp Reputation

Dec 10, 2013

Yelp is a great resource for businesses. But it’s important to maintain a good reputation online, and how you behave on Yelp can make or break your public image. Sometimes, people leave bad feedback, and while you have to be honest in your business practices, you also need to take care of your business name. If you get poor reviews or hateful remarks,...

How to Tailor Your Social Media Posts For the Holiday Season

Dec 6, 2013

The holiday season is a great time for retailers, as you can tailor your marketing to selling holiday items, offering holiday deals, and capitalizing on the Christmas spirit to draw customers in. But your social media posts should be relevant to the holiday season, as well, as social media has a lot to do with customer interaction and marketing. By focusing on...

3 Reasons a High Website Bounce Rate Kills Your SEO

Dec 5, 2013

One upon a time, whoever had the website with the largest number of hits was thought to be the most successful. But times have changed, and happily so, since the number of hits your website gets is actually a misleading statistic. One visitor can potentially generate hundreds of hits in just one visit, because a hit, by definition, is just a file transfer. Every...