How to Monitor Your Brand Online

Nov 29, 2013

It used to be that businesses had no idea what their customers thought of them unless sales suddenly plummeted or they put together a focus group. But thanks to the internet, and especially to social media, times have changed and businesses can now know what people think of just about everything they do. Consumers are online talking about everything on public...

Five Daily Effective Online Marketing Tactics

Nov 26, 2013

In recent years, SEO has changed dramatically, and the way in which search engines determine the validity of a particular website, or its usefulness to the user, has changed many times. But there are several things you can do on a daily basis from an online marketing standpoint that will help your website grow, improve in quality, and draw more visitors and...

Negative Impact of Publishing Low Quality Content

Nov 22, 2013

Many people who run websites are unaware of the importance of high quality content. Whether you’re running a blog or a website to sell merchandise, you need to add high quality content in order to attract organic traffic from the search engines. If you’ve been ignoring the need to add great and shareable content to your website, or you’ve been...

Is Buying Fake Fans For Social Media Channels a Good Idea?

Nov 20, 2013

Many business owners, in an effort to create a more impressive social media presence, consider purchasing fake fans or followers for their social media sites. While this practice is not uncommon, it is counterproductive, and can actually harm your SEO ranking. More than that, it can damage any relationship you may seek to build with genuine customers and...

The Value of A Keyword Discovery Report

Nov 14, 2013

In the world of online business, SEO is critical. Not only is optimizing your website for search engines the only way anyone will find your website, but adhering to the rules and algorithms of search engines usually helps you craft a better website for your users, as well. Instead of pages stuffed with nonsense keywords, they now have pages of high quality...

5 Reasons to Ignore LinkedIn Requests

Nov 12, 2013

Many people say that LinkedIn is one of the best professional networking tools available, and that statement is not incorrect. However, the clause “when used correctly” should be tacked to the end of it. Similar to Twitter and other social media outlets, you must be strategic about who you add to your network and who you connect with, as well as what...

Should Online Reputation Management be Active or Reactive?

Nov 7, 2013

Online reputation management is an incredibly important task, especially for business owners, public officials, and anyone who is building a reputation for themselves anywhere – even college students and job applicants. However, there are two approaches to online reputation management – active and reactive – and some find it difficult to decide...

Why Google is Making SEOs do Real Marketing with Not Provided Data and Why That’s a Good Thing

Nov 5, 2013

For the past few years, search engine optimization has had its changes. SEO firms and individuals have both accommodated for these changes and survived, but now there’s two big words that are making even the biggest gurus shake and quake in their proverbial boots: Not Provided. “Not Provided” has become the replacement for up to 56% of some...