Will Google Lose the Throne, The Mobile Advertising Race? Between Google and Facebook

Oct 31, 2013

There was a day when Google was the dominant force in the mobile advertising market. While that is statistically still true, Facebook is making a rapid gain on Google, and is becoming a more attractive choice for advertisers for many reasons. Google AdWords has long been a performance marketing giant, but that’s exactly where Facebook is making up ground....

Is Yelp the Wikipedia for Local Search?

Oct 29, 2013

When searching online for either an item of interest or local search two websites are often the first source when searched using an engine like Google or Bing. Google’s domain diversity “cluster” policy that now creates a primary heading from the most popular website with the most keywords and all related items from the same site below it. This...

Search Revenue Reaches $8.7 Billion in First Half of 2013

Oct 24, 2013

It’s Time to Reconsider Your Marketing Strategy It’s no secret kept in Fort Knox that online businesses are spending top dollar on Internet advertising, but what may come as a shocker is how profitable a certain type of ad is. Of the $20.1 billion that businesses reported in revenue from online advertising, $8.7 billion of it comes directly from...

What is Link Dilution (Devaluation)?

Oct 18, 2013

New algorithms released by major search engines left many marketers and small business owners scrambling to deal with the aftermath of new developments regarding links and link building. As a result of search engine changes, handling the process of link building can make or break one’s search engine optimization efforts, hurting one’s search ranking...

Easy Tips to Create Videos for Search

Oct 15, 2013

Videos are becoming more and more popular, not only as a method of sharing valuable content and ideas but as a way to appeal to search engines, which value video as a vehicle for branding, messaging and conveying information. But while Internet marketers may be well aware of the value of creating video content for their business, product or service, developing a...

How to Promote and Monetize Mobile Apps

Oct 10, 2013

The power of mobile advertising and its role in the marketing plans of brands and companies is continuing to make itself evident in the number of consumers using mobile devices and the ability of marketers to target these users. But despite the evidence surrounding the importance of mobile advertising, knowing where to turn and which steps to take to kick off a...

Three Ways Social Media Can Help Local Businesses Increase Sales

Oct 8, 2013

In the world of social media marketing, many elements often work together to create a cohesive plan that draws visits, converts those visits into clients and helps brands stay in the minds of consumers. But while there are may different steps marketers and business owners can take to draw more eyes to their content, expertise and highlight their authority within...

Warning: Stop Paying for Yelp Reviews

Oct 3, 2013

As news has emerged regarding consequences associated with fake reviews, many different reviewing sites have highlighted the need for legitimate reviews from real clients. In the midst of fake reviews and businesses built upon them, gaining legitimate reviews can be a trial for many business owners and marketers. But how can businesses compete with their...

Stop Buying Link Building Packages From Overseas Vendors

Oct 1, 2013

As the marketing and world of search engine optimization was rocked by Penguin updates, marketers and business owners alike have had to adjust their SEO plans while simultaneously transforming the way they view and use links to promote and drive traffic. But while many are aware of the problems tied to some of the linking schemes that may have been successful in...