What’s The Deal With Page Rank?

Sep 26, 2013

In a constantly changing digital marketing climate, marketers and business owners alike have begun to wonder just how the transformations endured by search engine optimization really affects the way searchers seek and find solutions and answers on the Internet. Despite constant changes, ranking among competitors has become increasingly difficult, requiring...

3 Ways to Avoid Duplicate Content Penalties

Sep 24, 2013

Creating fresh content is not only a great way to display one’s expertise and knowledge by establishing subject matter expertise. Quality, unique content can also be noted by search engines, pointing to a status of relevance that speaks to readers and potential audience members and enhances their overall search experience. But while any business owners and...

Does Social Media Help Real Estate Agents Sell Homes?

Sep 19, 2013

While using social media within the real estate industry might not immediately translate into home sales, the branding value, search engine optimization for associated websites and availability in places where audiences frequent make using social media an important part of one’s marketing plan. Although home buyers may not look for homes using social...

3 Reasons Why Remarketing is Effective

Sep 18, 2013

One of the greatest challenges marketers and businesses face is targeting their audience in a pinpointed manner and enduring the message they’ve diligently created for them actually reaches their targeted audience. The prevalence of messages that bombard consumers online as well as throughout their every day walks can make targeting ads to one’s...

Is Outreach Via Social Media A Good Way to Build Links?

Sep 12, 2013

Link building is becoming less and less about the tangible grasp of thousands of links leading to one’s website and more about the types of links and connections promoted with them. As the digital marketing world progresses and transforms to meet the needs of searches and the changing efforts of search engines, building links has taken a turn, prompting a...

Is it Possible to do Black Hat SEO the White Hat Way?

Sep 5, 2013

The mere thought of black hat search engine optimization techniques can send even the most seasoned marketer or business owner into a rage. But despite the fear of retribution and damaged rankings, understanding black hat SEO and how it works can actually offer white hat SEO guru’s information about improving their own efforts and, in turn, improving site...

Will Facebook’s New Rules for Contest and Giveaways Affect Campaigns

Sep 3, 2013

Contests on social media can be a great way to get followers and fans involved, attract more audiences and garner a greater interaction that keeps business pages in the feeds of those looking for shared information. But despite the power of using contests to create a buzz around one’s business on Facebook and other social media channels, there are specific...