Can SEO Best Practices Hurt You

Jul 30, 2013

While business owners and marketers are constantly exposed to the latest marketing fads and practices, which promise a quick climb up the search rank ladder, understanding the importance of best practices can reveal much more about why quality SEO is more than just rising among the ranks. Best Practices and User Experience In theory best practices released by...

Should You Plan Your Content Marketing Strategy Around Big Events?

Jul 25, 2013

Planing A Content Marketing Around Big Events Hosting and attending events can play an important role in networking, building a client base and attaching a face to the name and brand of a company. But although events are valuable in and of themselves, they can also play a great part in one’s content marketing strategy, providing topic ideas and tying such...

The Art of Ranking for Long Tail Keywords

Jul 23, 2013

For most smaller businesses and companies, ranking for more competitive keywords may seem impossible among companies that boast large Internet marketing budgets and resources. But despite the impossibility surrounding some of the major industry keywords searched by Internet users and consumers, targeting long tail keywords can be a valuable asset to any search...

How to Build Links Using Google+ Communities and LinkedIn Groups

Jul 22, 2013

Although the point of link building using social media may be to improve search engine optimization efforts, link building with LInkedIn groups of Google+ Communities can also be a great way to boost traffic, an end result that every business owner and marketer desires. As one of the fastest growing social media outlets that appeals to a specific audience,...

SEO Strategy It’s not About how you Write it up but how you Implement it

Jul 17, 2013

There are countless ideas and tactics that marketers use to improve the search engine optimization and page ranking of a website. But despite the various ideas that comprise many best practices encouraged by the major search engines, implementing such efforts can be more difficult and time-consuming than it may initially seem. Writing keyword-optimized content...

Are You Wasting Your Time on Social Media?

Jul 12, 2013

The social media boom has obviously changed the way marketers and business owners relate and share with clients as well as integrating itself into search engine optimization efforts. But despite the importance of social media, it is no cure-all. In fact, social media is no magic wand among marketing tools. Instead, when used properly social media should actually...

How to Earn Links with Social Media

Jul 9, 2013

While it’s obvious that social media is a great way for businesses to establish their identity and highlight their company culture, social media is also a vital component of search engine optimization. Taking advantage of the various methods of sharing and encouraging virality is an important part of utilizing social media and reaping the best possible...

Is Your SEO Campaign A Success if you are Not ranking?

Jul 2, 2013

Climbing the ranks of the major search engines is probably an important goal for all or many businesses large and small, helping drive traffic and increase visits. But while attracting traffic by showing up in the places and for the keywords that audience members are searching for answers and solutions, the ultimate goal for many owners, marketers and leaders is...