Is Negative SEO Still Impacting Your Website?

Jun 27, 2013

One of the most popular digital topics consuming forums, blog posts and social media is the improvement of search engine optimization and how to increase one’s search ranking with various tactics and best practice efforts. But despite all of the steps that can be completed in order to improve ranking, one topic that lingers in the background is the...

Instagram Adds Video Service

Jun 25, 2013

News of Instagram’s introduction of video, which is set to combat Twitter’s recent release of Vine has rocked the social media world. But while Instagram’s adoption of video has created a digital flutter, it also offers social media and digital users competition to choose from. Competition in any industry can be a positive thing, prompting...

Is Link Building Dead?

Jun 20, 2013

Link building has long been an important part of search engine optimization. But as the Internet marketing climate continues to change and transform, many marketers and business owners alike find themselves wondering whether link building still carries the same prowess it used to or whether such efforts are in vain. While link building has experience definite...

Why Buying Likes for Facebook Pages is A Bad Idea

Jun 18, 2013

Collecting likes for one’s Facebook page may elevate status and seem to highlight how much social media users care about a brand or company, but paying for thousands of likes just to boost status is proving to actually be detrimental. In fact, thousands of likes without interaction and sharing defeats the entire purpose of gaining followers. While it can...

How Identify Low Hanging Fruit for Link Building

Jun 14, 2013

It’s no secret that taking advantage of one’s strengths in contrast to building from scratch, can be a valuable tool for marketers and webmasters alike. Building on the digital marketing efforts that comprise one’s strengths is vital to improving search engine optimization efforts and overcoming some of the challenges that can create road blocks for...

Can Social Media Boost Tourism Marketing?

Jun 11, 2013

Word of mouth has long been a powerful factor in advertising and marketing efforts, provoking new clientele while having the potential to, similarly, affect businesses in a negative manner. Since so many people look to their friends and family when making important decisions about activities, recreation and large purchases, it is no surprise that social media...

How To Get The Best Results of Mobile Local Search

Jun 7, 2013

With the rising popularity of mobile devices and the coinciding need for marketers to meet the needs of where consumers are searching, mobile marketing has become increasingly important. In addition to what consumers are using to search for businesses, information and services, where they are searching is also becoming a vital factor in search results, and,...

Tablet Shipments will Surpass PCs by 2015

Jun 4, 2013

It’s no surprise that mobile devices are seeing a boost in use across the web and the world,prompting changes in the way people search for information, work and even play. But while there has been a surge in tablet use, the trend is only set to continue, provoking tablet ordering and consumption to surpass PC purchases and shipments by 2015. Why Are...