Major Brands Flock to Tumblr after Yahoo Acquisition

May 31, 2013

Like many other social media outlets that have adopted and adapted to include brands and companies as users, in an effort to increase profit, Tumblr is no different. As one of the fastest growing social media avenues among some of the major giants of social interaction, such as twitter, facebook and pinterest, Tumblr has begun to explore and include methods of...

Three Big Marketing Fails

May 29, 2013

Research, tracking and follow-up all are vital components of successful marketing campaigns. But despite the various necessities that help companies large and small understand their successes and avoid issues before they turn into full-blown catastrophes. Despite known methods of testing marketing efforts, some companies have paved the way for avoidance with...

Will A Content Delivery Network (CDN) Boost your SEO?

May 23, 2013

Although content is known to be an important factor in a site’s search engine optimization, the way content is written is equally as important as the words displayed on the screen. Simply writing for writing sake is no longer enough. Instead, content itself must be optimized, while conveying quality information that highlights the source as an authority...

Matts Announces Fewer Results From Same Domain Due to Domain Clustering Update

May 21, 2013

In a constant effort to provide web searchers with the best possible experience and search results, Google announced changes to results from the same domain name. Currently, search results for a specific keyword or phrase may yield multiple results that have the same domain name. In contrast, the proposed changes would limit the results that have been shown in...

What is Brand Average Rate of Engagements

May 16, 2013

Is BARE an Important Factor for Social Media? While social media is continuing to play an important role in digital marketing and search engine optimization as well as branding and consumer interaction, the level of engagement that actually occurs provokes some businesses to question whether social media is worth the extensive effort and planning. While many...

How to use Social Media to Improve Customer Service

May 14, 2013

Social media is increasingly becoming a way to interact, share information and highlight a company or brand’s culture and identity. But in addition to conveying information to followers and audience members, social media can also be a valuable tool for improving customer service. Because social media offers two-way communication, it not only gives...

Targeted or Random, Which Ads Work Best?

May 9, 2013

Which Type of Ad are You Working With? Establishing a plan regarding budget and target audience is an important aspect in any marketing campaign. But in the world of pay per click advertising knowing who you are targeting and understanding where they are frequenting is vital to the success of any PPC campaign. While many marketers understand the importance of...

Publishing Controversial Content Can Backfire

May 7, 2013

Although content is often the driving force pushing traffic and leading search engine optimization efforts for a website, some types articles, blogs and PR used merely to drive traffic rather than offer quality information, education and entertainment may actually tarnish one’s brand. While traffic may experience a boost as a result of a controversial post...