Benefits of Using PR as Part of a Link Building Campaign

Apr 30, 2013

Link building can be a long, tedious process that requires extensive effort over an extended period. But despite the effort required to build quality, legitimate links for a website, press releases can offer one method of driving traffic to a site, improving search engine optimization and adding to link building plans. PR for Link Building While there are a...

LinkedIn Launches New Mobile App

Apr 25, 2013

Although LinkedIn had a previous version of a mobile application, available to LinkedIn users, professionals and companies, they recently announced a revamped version, which its developers hope will appeal to a transforming mobile audience. In contrast with the previous version, the latest app is meant for use by business professionals who take their work ,and...

Avoid Taking Shortcuts for Search Engine Optimization

Apr 23, 2013

In life, the quickest way to an end result is not always the best. The same is true for search engine optimization efforts. There are a multitude of methods that may be much easier, less time-consuming and even less expensive. But despite the countless options revolving around SEO, taking one’s time and investing in the process and results is often much...

Use Social Media to Build High Relationships and Increase Engagement

Apr 19, 2013

While social media may not be a magic fix that will bring an abundance of leads, inquiries and business just from mere posts and re-tweets, social media is unfolding as a method for businesses, companies and websites to help share their culture. In addition, social media offers two-way interaction that can help spark an entirely new audience for sites, blogs and...

Best SEO Practices for 2013: Location, Links and Social Media

Apr 18, 2013

Because of the major algorithm updates that rocked 2012, search engine optimization in 2013 has been a hot topic that has produced more responsible, white hat marketing tactics in an effort to prevent some of the detriment that many sites faced after Google Penguin and Panda updates. While it’s obvious what tactics from previous years have sparked business...

How to Get Started with Content Marketing

Apr 14, 2013

Content marketing can be a great way to build your online authority, supplement an existing SEO campaign, and build an audience. However, a large number of Internet marketers are unfamiliar with the strategy. They have no idea where to start, what it actually requires, and what kind of plan they need to follow. Here is a quick guide on how to get started with...

5 SEO Tactics You Should Avoid

Apr 10, 2013

Many people are aware of SEO; however, not every individual knows how to handle such an option. If a person wishes for a website to stand out on the Internet, it is crucial to use SEO in a proper manner. The information below may help. Do Not Spam Blogs and Forums If a person wishes to garner attention for a website, it is a dreadful idea to spam blogs and...

The Value of Marketing on YouTube

Apr 5, 2013

While YouTube is still one of the most trafficked sites on the Internet, the video site hasn’t received the kind of attention that social media, PPC, and SEO has as a viable Internet marketing strategy. That’s because many businesses see YouTube as more of an entertainment site rather than a marketing platform. While that may be partly true, there is still...

How Relationship Building is Replacing Link Building

Apr 4, 2013

In the past, Internet marketers focused on link building to drive traffic to their website and to improve their SEO rankings. While link building is still an important part of the SEO formula, search engines are now focusing more on websites that have built strong relationships with web surfers through social media channels like Facebook and Twitter to name a...

Tactics to Improve B2B Online Marketing Strategies

Apr 1, 2013

Business-to-business (B2B) online marketing requires the right strategies, know-how and skills to get the right deals sealed. In fact, getting a business interested in sealing the deal is one of the main challenges that B2B marketing strategies face. Below are some tips to make the process infinitely easier. Explain How a Product or Service Fulfills a...