Three Ways to Increase Organic Traffic to Your Website

Mar 27, 2013

Increasing organic traffic to your website is a goal that requires using search engine optimization and a few other methods. One benefit of organic traffic is that is virtually free as the methods to use will only take a little of your time. Target Keywords The use of target keywords is an important aspect of SEO and is crucial to gaining a top ranking for an...

How To Increase Your Twitter Followers During Live Events

Mar 22, 2013

The fun of the now-legendary blackout of 2013’s Superbowl wasn’t watching the unprepared commentators try desperately to fill airtime that they hadn’t planned for. Rather, it was watching Twitter explode with jokes, conversation and speculation. Live events are the best time to pick up new Twitter followers, as they have now become an...

Common Local Business Listings

Mar 21, 2013

It’s no secret that local business listings are a vital component of digital marketing and website search engine optimization (SEO). But despite the importance of quality local listings and the utilization of directories and listings, businesses, marketing professionals and company representatives continue to struggle with some of the common pitfalls...

Should SEO Be Your Only Marketing Tactic?

Mar 15, 2013

There is no doubt that an effective SEO strategy can significantly enhance the ability of your company to make money. However, should SEO be the only tool in your arsenal when it comes to marketing your company? While the answer to the question partially depends on how your business operates, there are certainly pros and cons to this strategy. Pro: Your...

How to Mine Social Media Data to Develop a Content Marketing Strategy

Mar 13, 2013

The one thing that many marketers are starting to learn about content marketing is that success doesn’t come from focusing on quantity or quality. Content pays off when it is relevant and valuable to the audience. With that in mind, social media can be used to mine data to find out what kind of content should be created and marketed. Social media is a reliable...

The Importance of Business Reviews

Mar 7, 2013

A business may have a great location, positive employees, a user-friendly website and offer a good product or service. However, should a person be displeased with a product, a service or customer service, today more than ever, that person may well take out built-up frustration online through social media or an online review. A business that tries to do all the...