Marketing Automation — Smoothing Workflow, Moving Leads

Marketing Automation — Smoothing Workflow, Moving Leads

May 16, 2012 has published its Top 10 List of Best Marketing Automation Software – May 2012.

The team thought we’d share this list because of the increasing use of Marketing Automation software platforms designed for marketing departments and organizations to automate repetitive tasks.

Marketing Automation

Marketing Automation (originally called email marketing automation) is used to streamline the operations of sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

The primary focus of Marketing Automation is to move leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel.

Marketing Intelligence tracks activity in social media, email and webpages, while Advanced Workflow Automation encompasses internal marketing processes like budgeting and planning.’s Top 10

Net-Results, HubSpot, Aprimo, Neolane, Pardot,, SilverPOP,  SalesFUSION, Marketo and LoopFuse.

1) Net-Results — Net-Results’ marketing automation solution is designed to nurture quality sales leads and manage demand generation campaigns. Features include: Email Marketing Management, Lead Scoring, Market Segmentation, Lead Nurturing, Lead Management, List Management, CRM Integration, Net-Results API, Reports & Dashboards, Web Form Mapping, Web Analytics, Visitor Identification and Social Integration.

2) HubSpot — HubSpot’s All-in-One Marketing Software offers to help customers nurture leads, drive conversions, measure results and improve inbound marketing through Search Optimization, Blogging & Social Media, Lead Generation, Lead Management, Email Automation and Marketing Analytics.

3) Aprimo — Aprimo’s suite of Integrated Marketing Management software gives customers the ability to automate marketing processes and optimize allocations of resources, whether on-site or cloud-based. The company’s Data Management offerings provide a single integrated platform that delivers segmentation, flexible deployment and a 360-degree view of campaigns and performance. The Demand Chain management tool forecasts consumer demand and then helps synchronize inventory to match it.

4) Neolane  — Neolane’s conversational marketing technology is designed to enable users to plan, target, execute, and measure cross-channel marketing strategies.  Neolane’s enterprise marketing software platform includes: a cross-channel campaign management solution, an enterprise marketing automation solution that accelerates revenue with integrated lead generation, a social marketing automation application, a real-time offer recommendation engine, a high-volume transactional email solution, and a  Marketing Resource Management solution.

5) Pardot  — Pardot Marketing Automation is an on-demand solution that can show sales teams exactly where to spend their time in order to maximize ROI.  Pardot Mobile for iPhone allows users to access assigned records on iPhones.  LeadDeck is a desktop application that provides real-time alerts on visitors and prospects

6) — provides Marketing Automation, Demand Generation and Email Marketing solutions designed to enable both marketing and sales users to quickly identify and connect with their best prospects.  As soon as the prospect shows “qualifying behavior,” sales is alerted and the database is updated.

7) SilverPOP — Silverpop’s Engagement Marketing suite of Web-based solutions is designed to enable companies to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging. Solutions include Email Marketing, Marketing Automation, Reporting and Analytics, Data and List Management, Surveys, Landing Pages, Transactional Emails, Social Connect, Lead Management, Lead and Contact Scoring, Lead Nurturing, Lead Generation, CRM and Web Analytics Integration and Multichannel Marketing.

8] SalesFUSION — SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFUSION 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 aims to increase lead quantity, lead quality and revenue conversion rates by integrating and automating the lead management process.

9) Marketo  — Marketo provides Revenue Performance Management (RPM) solutions.  Marketo’s marketing automation and sales effectiveness solutions are designed to transform how marketing and sales teams of all sizes work — and work together — to drive increased revenue performance and fuel business growth. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

10) LoopFuse — LoopFuse offers a B2B marketing automation platform that tells who is visiting websites, helps capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into a CRM system with advanced reporting.