Is Google+ On Track To Become an Industry Standard?

Aug 30, 2012


Google is undeniably one of the most influential companies of the 21st century – having had such an impact on society that it has even been coined as a verb (Don’t know something? – Google it). While its search component is arguably  its most prominent contribution to internet technology, it has also been extremely influential by producing products such as Gmail, chrome and developing its own social media platform called Google+.

Although not as popular as it’s peers such as Facebook and Twitter, Google remains committed to making its social media effort a top player. Google+ launched in June 2011 with an underwhelming amount of people subscribing to its network. To date, 250 million people use Google+ whereas Facebook has 955 million users and Twitter has over 500 million. With these stats in mind, Google is moving forward but in a slightly different direction than Facebook and Twitter. The company has just unveiled that it plans to offer features that will make Google+ a more business-oriented platform.

At first glance it appears as if Google is trying to break into the Linkedin niche of social networking. Upon further review the Girard Brewer team has discovered that it is much more than that. Google+ has always been promoted as a “multi-layer” platform and the new additions will make it just that. New features will include support for restricted sharing options, video meetings integrated with other Google products like Gmail, Calendar and Docs, and additional administrative controls within Google+. These services will be free until the end of 2013 but Google does have plans to charge for them in the future. So should we get hooked for free now and end up paying in the long run?  The team is most definitely excited for the launch of these new applications but will proceed with caution when implementing them into our daily routine. We say invest, throw a few eggs into the Google+ basket but leave some the eggs for your current basket with platforms such as Facebook and Basecamp.