How to Fix The Spam Epidemic

Dec 17, 2012

The Internet is undoubtedly one of the greatest inventions of all time. However, great inventions always seems to come with some form of baggage. For the internet SPAM is one of the greatest pieces of baggage associated with it, from old-school pop ups, to annoying emails, and social media advertisements. Social sites, such as Facebook, Twitter and Pinterest are taking precautions to ensure their platforms are spam-free. However, this is no easy task since Spammers seem to be one step ahead of the game.

Facebook

spamFacebook has always had privacy and control in mind, but they have had their struggles much like everyone else. For example the leaked derogatory emails/comments made by Mark Zuckerberg. Their site has had account settings where permissions were available to users that allowed them to block certain users they deemed as spam. However, Facebook as well as Instagram (purchased by Facebook earlier this year) have been cracking down on spammers by allowing users to set dozens of different permissions (tags, wall, photos, ect.) when setting up their account. These permissions may be changed at any time if the user feels necessary.

Twitter

Spammers on Twitter are defined as those who do not abide by the Terms and Conditions of the site. These users are automatically suspended from their account by the site for a period of time. For example sometime ago Twitter was flooded with fake porn profiles which they were removed permanently within days. Thanks to the site allowing users to report spammers on the basis of harmful links, aggressive following, abuse of mentions, multiple accounts or posting of duplicate updates.

Pinterest

Pinterest one of the newest social medias to appear on the scene has recently implemented a system to removed bad “pinners”. This system is due in large part to the increasing popularity of the site and thus the increasingly prevalent spammers. This new system differs from most social sites in that they are imposing a lifetime ban on a Pinner deemed as spam by deleting the account altogether. Here is an interesting question, how will Pinterest address SPAM Pinners who have multiple accounts affiliated to separate email or social media accounts who have learned from their mistakes and continue to SPAM but a better rate?

Are the SPAM detection and tactics that have been implemented by Facebook, Twitter and Pinterest a permanent fix? Yes or No? Feel free to chime in and give your take or opinion?