Top 10 Popular Content Management Systems — WordPress Challengers Included

Top 10 Popular Content Management Systems — WordPress Challengers Included

Jul 30, 2012

If “Content is King,” then the Content Management System (CSM) could rightly lay claim to being the very castle itself. Whether you’re setting up a corporate website, a standard blog or just want to announce your presence on the Web, the age of hand-coding HTML pages and CSS is a thing of the past.  These days, just purchase hosting and install a...

Building Online Communities — 7 Ways to Corral the Crowd

Building Online Communities — 7 Ways to Corral the Crowd

Jul 24, 2012

The key to building an engaged fan base is using experts to answer questions and provide an insider’s view of the company, instead of just relying on a PR team.  If you do award prizes, then it is best to make them relevant to your product – think branded merchandise rather than cold hard cash. Those words of advice come from some industry experts...

Video Goes Dynamic as B2B Lead Generation Tool

Video Goes Dynamic as B2B Lead Generation Tool

Jul 16, 2012

Leading BtoB marketers are expanding their use of video in demand generation, according to the white paper “Build Lead Gen Lures with Video” from KnowledgeVision. This white paper, written by DemandGen Report, offers insights and strategies that can make a difference for you (and save you from making costly mistakes) in using video for lead...

‘Memejacking’ — Brands Piggyback on Web Content Gone Viral

‘Memejacking’ — Brands Piggyback on Web Content Gone Viral

Jul 10, 2012

Memes (Gk. mīmeîsthai  – to imitate, copy): cultural items transmitted by repetition in a manner analogous to the biological transmission of genes. cultural symbols and social ideas that spread virally. in the same way that a flu bug travels from person to person, memes travel through social media and email.  often things of minor consequence...

Social Media is not a Want…It’s a Necessity

Social Media is not a Want…It’s a Necessity

Jul 2, 2012

Where does Social Media fit into a company’s overall marketing communications budget alongside advertising (print and broadcast), design and printing (and distribution) costs for all print materials (brochures, newsletters, press releases, direct mail pieces), Website development/upgrade, email, trade shows and public relations? The Girardbrewer.com team...