Facebook Promoted Status vs. Facebook Ads — Which to Use?

Facebook Promoted Status vs. Facebook Ads — Which to Use?

Jun 26, 2012

Earlier this year Facebook announced that the average brand status update only reaches 16 percent of its audience.  The Girardbrewer.com team thinks there’s something that can be done about that fact. To address the issue of paltry reach, Facebook has introduced a new feature for business pages that can help page administrators monitor their...

Part II: Fascinating Facts About the YouTube TV Revolution

Part II: Fascinating Facts About the YouTube TV Revolution

Jun 19, 2012

In Part I of this series — YouTube Going Pro — Serving up the ‘Content Holy Grail’ or Risking it All? — the Girardbrewer.com team looked into recent developments with Google’s video property — the first truly global media platform on earth. According to a January 2012 article published in New Yorker Magazine by John Seabrook titled...

Part I: YouTube Going Pro — Serving up the ‘Content Holy Grail’ or Risking it All?

Part I: YouTube Going Pro — Serving up the ‘Content Holy Grail’ or Risking it All?

Jun 12, 2012

The Girardbrewer.com team wants to know — are you ready for the Hollywood-Silicon Valley Meetup? Streaming video, delivered over the Internet, is about to engage traditional TV in a skirmish in the looming war for screen time. And YouTube — the largest video platform on the globe — is at the heart of the battle. YouTube is moving decisively...

Got Interest in Pinterest? Here’s Some Insight

Got Interest in Pinterest?  Here’s Some Insight

Jun 5, 2012

First, what is Pinterest and what can marketers do to incorporate it into a company’s social media strategy?  The team at Girardbrewer.com wants to help you better understand this growing phenomenon. The main idea of Pinterest is to get Web traffic to come to you. What you do with it from there is up to you. Pinterest is: The latest expression of social...