Faceplant — Is Facebook Failing?

Faceplant — Is Facebook Failing?

May 29, 2012

Ok, so Facebook is getting some bad press right now. Facebook’s stock traded as low as $29.05, down nearly 24 percent from its IPO price of $38 on May 18. Investors expecting the stock price to go to $60 per share are understandably shocked and angry.  Facebook shares have slid over the past couple weeks following a messy IPO process and because of...

Social Media Marketing Systems (SMMS) — Which is Best for You?

Social Media Marketing Systems (SMMS) — Which is Best for You?

May 22, 2012

The team at Girardbrewer.com lives and breathes social media marketing, so we thought we’d share information on tools for managing the process.  It’s all about Social Media Marketing Systems (SMMS). With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective.  Social media...

Marketing Automation — Smoothing Workflow, Moving Leads

Marketing Automation — Smoothing Workflow, Moving Leads

May 16, 2012

Topseos.com has published its Top 10 List of Best Marketing Automation Software – May 2012. The Girardbrewer.com team thought we’d share this list because of the increasing use of Marketing Automation software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing Automation Marketing Automation...

Social Business–The Next Step Beyond Social Media

Social Business–The Next Step Beyond Social Media

May 10, 2012

In late 2011, IBM began implementing a “Social Business” initiative. The team at Girardbrewer.com always wants to share insights into the future of our industry, so enjoy the following report. “Social media is about media and people, which is one dimension of the overall world of business. With Social Business you start to look at the way people...

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

May 1, 2012

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C.  But how efficient are the various different social channels in directly driving leads? It doesn’t matter what your business is, LinkedIn is the best way to attract leads when it comes to customers, investors, business partners, sponsors, affiliates and...