Part II: Content—Curious About Curation?

Part II: Content—Curious About Curation?

Apr 23, 2012

As content on the Web grows exponentially, our ability to make sense of it is inversely proportional.  We at Girardbrewer.com see this as a critical dilemma that any effective inbound Internet marketing program needs to resolve. We are fast being overwhelmed by the staggering amount of content constantly pouring onto the Web—according to Facebook, 30 billion...

Part I: Content—Is It Really ‘King?’

Part I: Content—Is It Really ‘King?’

Apr 17, 2012

“Content is King” is a well-worn meme that has been transmitted as received and accepted wisdom across the Web for so long and so often that people often repeat it without considering that the idea behind the phrase just might be completely misunderstood. After all, if even the best content on the Web cannot be found, then it rules an invisible (and...

Part II—Social Narrative Reporting: The Art of the Story

Part II—Social Narrative Reporting: The Art of the Story

Apr 10, 2012

Reporting on social media marketing activities remains a major challenge for most companies.  In 2011, Altimeter Group found that measuring social marketing activities was the primary goal for social strategists. Marketers are exposed to an overwhelming amount of data – from marketing automation systems, CRM, email marketing, Web analytics platforms, and all...

Part I—Social Media Campaign Reporting: Getting from ‘Fact’ to ‘Act’ in a Glance

Part I—Social Media Campaign Reporting: Getting from ‘Fact’ to ‘Act’ in a Glance

Apr 2, 2012

That which will be known and understood must first be reported. Your Social Media Marketing Campaign is kicking it and everyone wants to know how it’s working. Management, familiar with KPIs, is interested in top line improvements, leads generated, lifts in offline purchasing, etc. Marketing looks to success markers like overall brand effectiveness measures...