Part II – Leveraging DigiPR—Integrated Social Media Marketing Campaigns

Part II – Leveraging DigiPR—Integrated Social Media Marketing Campaigns

Mar 27, 2012

  The Social Media Newsroom / Media Center (SMN) The Social Media News Release needs a place to call home on the corporate website, and that would be the Online Social Media Newsroom / Media Center. In a July 2010 Washington Post article “Social Networking: 10 Mistakes Organizations Make,” Debbie Weil, author of The Corporate Blogging Book, recommended...

Part I — Social Media Marketing Campaign PR Tools—News Release Distribution Services

Part I — Social Media Marketing Campaign PR Tools—News Release Distribution Services

Mar 21, 2012

Ok, so you have deemed your idea or product to be newsworthy and of benefit to many people, and now you wish to promote it as part of a Social Media Marketing Campaign. Publicity is one of the most important success factors for almost any website or business.  You’ve written a press release and optimized it for social media with links and keywords—it’s a...

Going Green: Social Media Research for St. Paddy’s Day

Going Green: Social Media Research for St. Paddy’s Day

Mar 16, 2012

The team at Girardbrewer.com has decided to join in on the St. Paddy’s Day celebrations with a bit o’ social media fun to keep things interesting. Discovery Research Group  has conducted a case study of St. Patrick’s Day using social media research (SMR) techiques to quantify unstructured text content for analysis and reporting.  Titled...

Is Your Website Already Pre-Gamified?

Is Your Website Already Pre-Gamified?

Mar 15, 2012

If you are already “rewarding” visitor interactivity on your website with downloads like white papers and articles or chances to win prizes, then your website is already somewhat “gamified.”  You’ve embraced the concept, now you’re prepared to scale with true gaming mechanics and dynamics.  But before proceeding, the team at Girardbrewer.com...

Greatest Social Media Marketing Campaigns

Greatest Social Media Marketing Campaigns

Mar 6, 2012

The team at Girardbrewer.com gets asked quite a bit about what makes for a good social media campaign. To get an idea of just what a successful social media marketing campaign looks like and how success can be measured and quantified, take a look at these three outstanding examples of the form. “Best Job in the World” Down Under In June 2009, at the...