Feb 27, 2012

That which will be well managed, must first be well measured. Successful social media campaigns always emerge from a sound, comprehensive marketing strategy— your “big picture” business communications framework, overall Web marketing program and solid plan of action.  A campaign must be particular—a systematic course of aggressive activities...

Feb 21, 2012

  The team at Girardbrewer.com has been asked many times to play maestro to a client’s social media marketing (SMM) campaign.  As Orange County social media experts, we’re always glad to help. In Part I of this post on SMM, we reviewed all the elements and strategies necessary for executing a viable campaign. As companies both large and small...

Feb 14, 2012

  All things created must then be controlled. As Orange County social media marketing consultancy specialists, the team at Girardbrewer.com has been down this road many times: You’re about to launch your beloved Social Media Marketing Campaign. You know your online target market in-depth.  You know where to find them, and you’ve designed a...

Feb 9, 2012

“Gamification”—the current “next big thing” in marketing—is expected by analysts to be a multi-billion dollar industry within a few years. Ready to “gamify” your website to invigorate your brand, enhance your online presence, drive traffic and customers, generate leads and maybe boost revenues (aka, monetize)? A bit of upfront advice: proceed...

Feb 6, 2012

DigitalEYE Media wanted to better understand how Facebook brought people looking for a sweet, icy treat out to Golden Spoon frozen yogurt stores in sultry Palm Springs. So we turned to InfiniGraph, a provider of Web-based technology using proprietary advanced marketing automation and Social Intelligence algorithms that produce ongoing social analysis,...

Feb 3, 2012

Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...