Social Media Marketing Campaign Monitoring, Measurement & Analytics

Social Media Marketing Campaign Monitoring, Measurement & Analytics

Feb 27, 2012

That which will be well managed, must first be well measured. Successful social media campaigns always emerge from a sound, comprehensive marketing strategy— your “big picture” business communications framework, overall Web marketing program and solid plan of action.  A campaign must be particular—a systematic course of aggressive activities...

Social Media Managers a Must for Campaign Success — Part II

Feb 21, 2012

  The team at Girardbrewer.com has been asked many times to play maestro to a client’s social media marketing (SMM) campaign.  As Orange County social media experts, we’re always glad to help. In Part I of this post on SMM, we reviewed all the elements and strategies necessary for executing a viable campaign. As companies both large and small...

Social Media Marketing Campaign Management – Part I

Feb 14, 2012

  All things created must then be controlled. As Orange County social media marketing consultancy specialists, the team at Girardbrewer.com has been down this road many times: You’re about to launch your beloved Social Media Marketing Campaign. You know your online target market in-depth.  You know where to find them, and you’ve designed a...

Gamified Websites Invigorate Brands

Feb 9, 2012

“Gamification”—the current “next big thing” in marketing—is expected by analysts to be a multi-billion dollar industry within a few years. Ready to “gamify” your website to invigorate your brand, enhance your online presence, drive traffic and customers, generate leads and maybe boost revenues (aka, monetize)? A bit of upfront advice: proceed...

Social Intelligence – InfiniGraph, Golden Spoon and Facebook Ad Campaign

Feb 6, 2012

DigitalEYE Media wanted to better understand how Facebook brought people looking for a sweet, icy treat out to Golden Spoon frozen yogurt stores in sultry Palm Springs. So we turned to InfiniGraph, a provider of Web-based technology using proprietary advanced marketing automation and Social Intelligence algorithms that produce ongoing social analysis,...

Gamifying Online Apps to Boost Customer Loyalty

Feb 3, 2012

Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...