Social Media Gaming – A Future, Part 2

Apr 19, 2011

In last week’s post, we examined the social media gaming market and asked the question “What will the online video gaming foment in the social media marketing space mean to brand marketers?”  This week, we have the answer. For brand marketers, their ultimate functional goal remains, as always, customer engagement leading to repeat purchases of...

Social Media Gaming – A Future, Part 1

Apr 12, 2011

The Gold Rush is on—the intersection of social media and business is being “gamified” and, in the process, monetized. “Video-gamification” of social media marketing has exploded onto the global business scene so fast that brand marketers are scrambling just to separate hype from truth and grasp the basics of this onrushing mega-trend that has...