Microsoft Now Powering Yahoo Search Results

Aug 24, 2010

Today Yahoo announced that all of its organic searches are powered by Bing, the search engine created by Microsoft as a direct competitor to Google. The switch is finalized from a deal hammered out between Yahoo and Microsoft over a year ago.

Now that Microsoft powers Yahoo’s searches, the software giant commands 28.1% of the search engine market which is contrasted by Google’s share of 65.8%. Yahoo’s Senior Vice President of Search Products gave his take on the switch:

Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come. The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous.

While the backend has changed dramatically and Yahoo’s web development team didn’t need to step in, searches will start to look different. However, users are left asking one question; why should I continue to use Yahoo instead of Bing now that the two search engines are virtually the same? The answer comes down to preference, which brand do you trust more? Loyal Yahoo users may shy away from Microsoft’s new search engine but those who have been using Bing may not find Yahoo interesting enough to ‘switch’ to. If you’re an ad agency dealing with Yahoo, be prepared to switch over to Microsoft’s AdCenter this coming October. The ad platform is one of the last platforms to switch over to Microsoft’s solution.

Via: Search Engine Journal

  • Sharonda Morrill

    You need to add a facebook button to your blog. I just tweeted this post, but had to do it manually. Just my $.02 :)