Keeping it Brief: Building Interest Using “The Twitter Rule”

Oct 5, 2010

Our attention spans are getting shorter as we consume more media, leaving original content creators scrambling to keep their audience’s attention. Creating your content using “The Twitter Rule” will keep readers’ attention, generate viral interest and remove the fat from your writing.

“The Twitter Rule”

If you’re familiar with Twitter, you’re already well aware of the 140-character limitation placed on your Tweets; this limit on your Tweets forces you to get the point across in a brief fashion. Tweets are also presented in a stream, with the most recent Tweets (which are considered the most relevant) appearing at the top. By presenting the most important information first and building upon it with the less important details Twitter users can create a flow in their writing that readers will want to follow.

Rethinking Your Writing

An introduction is the first thing readers see and what they judge your writing on. It presents a problem or a question that can be solved or answered in the post. Keeping things brief allows you to keep your readers’ attention- don’t inundate readers with excessive amounts of information but rather, briefly answer the question or solve the problem you’ve lined out.

Create Interest

Following “The Twitter Rule” will create excellent content that can be executed in a timely manner. It’s extremely easy to integrate “The Twitter Rule” in to your writing. You’ll pique readers’ interests with a when you use description that gets straight to the point and present a problem they (or someone they know) may have. Follow up on it with a way to solve that problem, and the reader will be led through your writing with ease. You’ll keep the reader’s interest and at the end they will be satisfied with the solution; this leads to follow up action as they link back to your writing and promote it within their network.

Interest is accelerated when you keep things brief- limiting the time it takes for your readers to take in information shows understanding of their busy schedules. By creating a Twitter-like description, presenting a problem and answering it succinctly, you’ll save your blog readers’ attention spans and keep them coming back for more time and time again.