How Writers Can Leverage HTML5

Aug 5, 2010

HTML5 is one of the newest web technologies and is being readily embraced—but what does it mean for journalists and writers?

What HTML5 Means For Writers

There has been a lot of buzz surrounding HTML5, especially in regards to HTML5 overtaking flash design for video playback and animation. This is sure to put a tough decision on any ad agency. While Adobe’s Flash and the newly released HTML5 specification compete head to head in both functionality and mindshare, coders and web designers are readily implementing the newest version of HTML. People who write online don’t think about the design process and offload that to the designer. However, HTML5 is shaping up to be a vital tool for them. Martin Belam has a great write up on what HTML5 can do for journalists which introduces them to how it works in relation to their content. If you’re a journalist or Blogger who tends to shy away from coding and instead offload HTML and CSS duties to a contracted designer or website design company, this is the time to embrace it in the form of HTML5.

Incorporating HTML5 Into Website Design

One of the best tools HTML5 offers is article structure which is vital for any writer to clearly show what they’re trying to convey. The “section” tag will allow you to divide up your content on criteria such as tutorials, reviews or news items. Writers can utilize the “aside” tag to identify related content.Factoring  in time and dates to your writing is another important aspect journalists can take advantage of in HTML5 using the “time” tag. A close comparison is the data detectors employed in Mac OS X which recognize time and dates. However, the time tag will be implemented into your CMS in due time.

Another interesting tag to use under HTML5 is the “details” tag, which allows you to insert relevant information that can be collapsed or opened by the reader. This tag could encompass information such as relevant dates, in depth location or directions. The “mark” tag makes your content stand out. The “wbr” tag can be used in place of the break tag when a word break is needed instead of forcing line breaks.

Making HTML5 Writing And SEO Friendly

In addition, HTML5 is SEO friendly and easy to use which is important for any writer looking to promote their work and have it show up in relevant search results. HTML5’s XML-like structure makes it easier for search engines to index. You can also improve your ranking with the “article”, “aside,” “header” and “section” tags. You can also compliment your content with video and identify it appropriately with the new video tag and search engine friendly wording.

Are you a writer or journalist utilizing HTML5? Let us know your experience!