How To Provide Live Coverage Of An Event Using Twitter

Sep 22, 2010

Presenting at the US Food Show has been a unique experience for everyone at Digital Eye Media: we got to connect with a lot of industry professionals looking to use Social Media in conjunction with their marketing strategy.

The Power Of Twitter In A Live Event

Twitter is best known for delivering instant updates. Before we arrived at the US Food Show, we wanted to provide something powerful yet useful. Twitter gave us everything necessary to get in touch with vendors and attendees.

When Live Tweeting, Plan Ahead

Before the event, we got in touch with US Food Show to promote the use of a single hash tag attendees and vendors could Tweet with. Throughout the show, we used #USfoodshow which became a local topic everyone at the event could use and communicate with each other. Other vendors used the same hash tag and a stream of Tweets related to the convention were created. The event planners sifted through this stream to instantly gauge attendee reactions and displayed Tweets on several large screens in the event hall.

Mobile Devices Make Live Tweeting Easier

One of the best tools we had at our disposal were mobile devices. In between Blogging and Facebook fan interactions, I was Tweeting directly from my iPad using a Twitter client. The tablet’s built in 3G connection and extremely long battery life made it extremely easy to Tweet from Digital Eye’s booth and Tweet from other vendor’s booths. This effectively extended the entire event experience to Digital Eye’s followers, my followers and those interested in the event. If you’re thinking of doing live Tweeting, make sure you’re using a good Twitter client on your phone or tablet instead of just using a cellular card with your laptop. While laptops and net books are portable, they’re often cumbersome to carry around and Tweet in a live event. Using something like a Smartphone allows you to take pictures and Tweet them instantly

Making Tweets Meaningful

Besides being at the epicenter of a live event and having the opportunity to Tweet it, the most important thing is making your Tweets meaningful. I talked about using hash tags to categorize your Tweets but you’ll want to add some more content. For example, Jamie, Gary and I geotagged all of our Tweets using GPS coordinates from our phones (any modern Twitter client and the web interface will support this feature). This allowed anyone searching for local Tweets through a Twitter client, Yelp or Foursquare to see our Tweets about the event. This gave attendees another option to search for our coverage beyond hash tags.

We also added media such as pictures of vendors and us working diligently on our presentations at booth 123. To add to our event coverage, I along with Jamie, talked to different vendors and tried some samples and Retweet them with a short review.