Google Unveils Instant Search, Rollout Begins

Sep 9, 2010

Yesterday, Google Instant made its debut to the millions who use the search engine. It shows instant results and adds a layer of predictive searches.

Google Instant

Eric Schmidt gave a precursor to Google Instant at the IFA conference the day before when we spoke about the future of the search engine. He saw Google as being faster, personal and jumpstart the age of “augmented humanity” Google Instant is exactly as its name suggest; instant search as you type. If you visit Google Instant you can enable the feature if it has hasn’t been turned on for you. Within the comings weeks and months, all of Google’s Homepage visitors will see instant search results.

Google Instant was a long time in the making; the search giant needed to build a new infrastructure to enable the capability of instant search, work the feature in to its web design and ensure an optimal user experience. From the Official Google Blog, a few of Instant’s important features:

Dynamic Results – Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
Predictions – One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
Scroll to search – Scroll through predictions and see results instantly for each as you arrow down.

At its core, Google Instant is predictive search meant to speed up the search process. By suggesting keywords relevant to what you’re looking for, Google claims it can shave 2 to 5 seconds off your total search time.

Google Instant And SEO

Google Instant has a few people questioning how their SEO strategy will factor in to the search giant’s new predictive search feature. If you’re worried, don’t fret; a few notable SEO gurus have said that Google Instant will not hurt your SEO strategy but actually help it.

The general census is that Instant search will create a greater need for optimized content as search results become more refined. SEO Book spoke in praise of Instant as “increasing the value of a well thought out SEO strategy” as it “consolidates search volume into a smaller basket of keywords.” Google noted that natural search results won’t change.

Via Gizmodo