
By Steve Hartkopf
A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast? Do I/we need to be engaged? People use social media for three primary reasons. First, to acquire knowledge, which is why content is so critical and key to both your personal and your professional brand. This is also the driver behind the growth of blogs. Second, to see what other people are doing and buying, which is the basis of sites such as Digg and Yelp. Read More
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